Customer Segmentation & Behavioural Analysis (SPSS)

Analysed large-scale behavioural datasets using SPSS to identify patterns, trends, and user segments
Performed statistical analysis (correlation, segmentation techniques) to understand key drivers of user behaviour
Applied data cleaning and validation techniques, improving data accuracy and reliability by 15%
Interpreted results and translated findings into clear, structured insights for non-technical stakeholders
Created visualisations to communicate behavioural trends and support data-driven decision-making